Ickey Shufflin'
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Taylor predicts widespread social media usage during the 2012 Olympics
Taylor, a leading public relations agency that has worked extensively with sports and entertainment brands, has dubbed the 2012 Olympics as the first true ‘social media games.’ According to the firm’s recent consumer engagement survey, for which more than 1,000 U.S. consumers were interviewed, these London games will be the first ”where fans (and the brands that want … Continue reading
By The Numbers
According to Nielsen, the 2012 NBA Finals achieved the highest-rated five-game average for a championship series since the 2004 Lakers-Pistons series. The rating is the percentage of a market’s TV households that are tuned in. Additionally, Game One of the Heat-Thunder series marked the best NBA Finals opener since Lakers-Nets on NBC in ’02. Here is … Continue reading
Earlier this week in the UK, the Advertsing Standards Authority (ASA) – their equivalent of our Better Business Bureau (BBB) – banned a Nike Make It Count Twitter campaign that used the personal accounts of English Premier League players Wayne Rooney (Manchester United) and Jack Wilshere (Arsenal). According to a report by Mark Sweney in the Guardian, Nike “broke rules … Continue reading
Recommended Reads
- The New York TImes (@NYTimes) has started a blog that's dedicated to the London 2012 Olympic games. This week they examined the effect social media - particularly Twitter - will have on the event. "The proliferation of mobile phones in Africa and Asia will expand the connection to athletes on a new scale." Follow the link to read the rest. http://nyti.ms/IWzcFR
- Have checked out the NBA's new Pinterest (http://bit.ly/MDyNZs) and Tumblr pages (http://bit.ly/NehqQb)? According to ESPN.com's Zac McCann, Pinterest and Tumblr give the league “the ability to provide a more visual-based look to users, something Facebook and especially Twitter can’t provide as fluidly.” On the Pinterest page, users will find shoes, jerseys and apparel that fans can "pin" (and hopefully boost the league's sales). On Tumblr, the NBA has laid out a pictorial tribute to classic NBA playoff moments.
