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March Madness reveals growing role for Snapchat in sports

March Madness reveals growing role for Snapchat in sports

Popular photo-messaging app Snapchat is steadily climbing the ranks of social media platforms being favored by sports marketers to reach and engage with fans. “While Twitter typically dominates social media marketing around live sports events, marketers for this year’s NCAA March Madness tournament are playing closer attention to Snapchat, as the mobile messaging application’s standing … Continue reading

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