Ickey Shufflin'
Chris
Nielsen Final TV Ratings: 2012 NBA Finals Edition
According to Nielsen, the 2012 NBA Finals achieved the highest-rated five-game average for a championship series since the 2004 Lakers-Pistons series. The rating is the percentage of a market’s TV households that are tuned in. Additionally, Game One of the Heat-Thunder series marked the best NBA Finals opener since Lakers-Nets on NBC in ’02. Here is … Continue reading
Poll: Nike campaign on Twitter gets banned. Were they unethical?
Earlier this week in the UK, the Advertsing Standards Authority (ASA) – their equivalent of our Better Business Bureau (BBB) – banned a Nike Make It Count Twitter campaign that used the personal accounts of English Premier League players Wayne Rooney (Manchester United) and Jack Wilshere (Arsenal). According to a report by Mark Sweney in the Guardian, Nike “broke rules … Continue reading
Taylor predicts widespread social media usage during the 2012 Olympics
Taylor, a leading public relations agency that has worked extensively with sports and entertainment brands, has dubbed the 2012 Olympics as the first true ‘social media games.’ According to the firm’s recent consumer engagement survey, for which more than 1,000 U.S. consumers were interviewed, these London games will be the first ”where fans (and the brands that want … Continue reading
Nielsen Final TV Ratings: Top 10 Sports Programs, May 21-June 3
It’s been a minute since I’ve done a Nielsen TV ratings blog, but with all the great contests going on recently (NHL Playoffs, NBA Playoffs, Tiger’s comeback tourney, etc…) I thought I’d take a look at the OG of all social media analytics. So without further adieu, here are the 10 highest rated sports programs for the period … Continue reading
