He'd rather be playing poker right now.
Chris has written 42 posts for Ickey Shufflin'

March Madness reveals growing role for Snapchat in sports

Popular photo-messaging app Snapchat is steadily climbing the ranks of social media platforms being favored by sports marketers to reach and engage with fans. “While Twitter typically dominates social media marketing around live sports events, marketers for this year’s NCAA March Madness tournament are playing closer attention to Snapchat, as the mobile messaging application’s standing … Continue reading

Which NCAA teams conquered Twitter on #SelectionSunday?

According to¬†@TwitterSports, the most mentioned #MarchMadness teams on Twitter¬†during the live broadcast of #SelectionSunday were: Kentucky (@KentuckyMBB) Duke (@Duke_MBB) Indiana (@IndianaMBB) UCLA (@UCLAMBB) Also, a special shout out goes to Sunny Cadwallader who put together a complete list of Twitter accounts for every team in the 2015 Men’s NCAA Basketball Tournament. If you’re logged into … Continue reading

March Madness marketers should study the NBA’s Instagram strategy

Any brand involved with sports that hasn’t at least considered an Instagram strategy by this point is operating far behind the curve. And when it comes to using the photo-video sharing app to connect with fans, very few brands are in the same league as the NBA. They really seem to “get” what their fans … Continue reading Social media gives players a louder, clearer political voice

TNT/NBA reporter David Aldridge did a great job breaking down how some of basketball’s star players are relying on social media to shave their views on recent events in the news. Here’s an excerpt from his piece recently published on… The Ferguson case is the latest example of NBA players increasingly using social media … Continue reading


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